ARVY FOODS CASE

a local food grocer bringing the best of indian fruits and vegetables to the USA

THE CHALLENGE

Arvy Foods was mainly a local seller of Indian fruits and vegetables. They sold to customers mainly in person, with a few customers placing larger orders over the phone. As business grew, they realized that they needed a more streamline way of taking and managing orders, where customers could shop and order themselves and pick up the groceries on their own time. That’s when they contacted us for a new website development and rebranding project. And when the COVID19 pandemic hit, their timeline to get online quickly shrunk.

Skills Used

OUR OBJECTIVES

design and develop a new ecommerce website

create a new brand identity system

assit with product research and discovery

Achievements

Research

Conducted user and industry research for guidance in the logo and web design process.

WEB DESIGN

Created a new website from the ground up with a one-of-a-kind design.

STYLE GUIDE

Create a styling guide with font choices, color pallets, and logo use guidelines.

OFFER DEVELOPMENT

Developed a marketing offer into the website to encourage customers to join Arvy Food’s email list.

BRAND IDENTITY

Designed a new logo that matched their brand voice and goals.

ANALYTICS

Implemented Google Analytics with goal tracking and campaigns.

EMAIL MARKETING

Implemented Mailchimp email marketing and setup campaigns.

Key Results

DELIVERY IN 23 DAYS

With everything being in house and optimized for our clients, our team was able to get Arvy Foods online fast. This was done just in time for their yearly spike in sales during the mango season.

0% COST PER SALE INCREASE

By leveraging the WordPress and WooCommerce platform, Arvy Foods incurs $0 of increase in each sale they make through their new platform as it’s integrated into the website. No outside platform costs or any new service charges for going online was added for the bustling startup.

BEYOND A WEBSITE

Not only did we help with a new website and logo, but our team helped Arvy Food’s strategize new marketing plans and ideas. We helped especially in the area of email marketing which was a priority for Arvy Foods.

Armaan did a fantastic job understanding our market and our competition to deliver a website that was better designed, faster, and more customer-centric. He even integrated an email collection feature to help us stay in touch with customers year-round, something we hadn't thought of until he brought it up to us!

Venkat Ramireddy

Arvy Foods

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Lets makes something special happen, together.

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