ECO ABODE CASE

A property management company creating the easiest experience for home owners

THE CHALLENGE

Eco Abode is a rental property management business started in 2019. When starting, they were focused on client experience and generating leads in their community; a website was the last thing on their mind. They put together a small, one-page website to get started with nothing more than a contact page. However, when the COVID19 pandemic hit, they realized they needed to shift their marketing strategy online and build a new website that can correctly represent their brand and help generate new customers.

After doing some research on their own and talking to other marketing agencies in the area, they landed on Kreative Dreamflow for our customer-centric design, transparent pricing, and affordable rates.

Skills Used

OUR OBJECTIVES

Design and develop a new website

create a brand identity system

assist with product research and discovery

Phase 1: Research

Our first step was in doing some research into the local competition. Learning about what other businesses lacked on their websites, gave us an edge in making Eco Abode’s website stand out and look like they belong in the year 2020. They mentioned that they wanted to convey professionalism and high service quality through their website. So we also researched websites for businesses in different industries, but with similar brand elements, like investment banking.

Phase 2: Branding

Our first step was in doing some research into the local competition. Learning about what other businesses lacked on their websites, gave us an edge in making Eco Abode’s website stand out and look like they belong in the year 2020. They mentioned that they wanted to convey professionalism and high service quality through their website. So we also researched websites for businesses in different industries, but with similar brand elements, like investment banking.

PHASE 3: PROTOTYPING

Once we were done, we took the best parts of our research and newly created brand to create a prototype for what the new website should look like. Unlike other agencies, we chose to spend more time with prototyping and less time on actual development to make it cheaper for our clients We use our prototypes as a starting point, but not the finished product. This approach allows us to finish projects faster, costing our clients, like Eco Abode in this case, a lot less. We’re also able to get our clients a look at their finished website sooner than later, giving them even more flexibility and choice for the finished product.

PHASE 4: DEVELOPMENT

The final phase our this project is where we take all the research and prototyping and create a finished product. Our team leveraged WordPress for Eco Abode, as that would be the most cost effective option. However, we did not use any prebuilt or paid themes, all designing was done from scratch. Eco Abode’s priority was in standing out from the rest of the marketplace.

Key Results

WEBSITE CREATED IN 13 DAYS

Eco Abode wanted to move fast to start catering to potential customers online. Working with Kreative Dreamflow got them up and running in under 14 days.

30% COST SAVINGS

By optimizing our own internal process, Eco Abode was able to save over 30% in their budget for their digital presence compared to other similar services.

75% INCREASE IN LEADFLOW

Our help with design not only revamped their image, but helped with actual sales. They got more incoming phone calls after improving their brand image and website.

CONTINUING PARTNERSHIP

Eco Abode has retained us as their digital transformation and marketing partner beyond initial engagement for their new business website.

We knew we needed a new website and brand but couldn't figure out exactly what was missing. We were scared that if we didn't know exactly what we needed, an agency would be a waste of money. But Armaan didn't need much information to get started. He knew what worked and what our market wanted extremely well and delivered a website we were proud of!

Pankaj Gupta

Eco Abode

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