SOLAR BY SAM CASE

One of Vivint Energy’s most successful salesmen branches into building his own personal brand to find customers and build trust online.

THE CHALLENGE

Sam Stratford has been going door-to-door for Vivint Energy selling residential solar in the New Mexico and Arizona area. Over his past four years in solar, Sam has become one of Vivint’s most successful salesperson and he now manages his own office for the company with over forty sales representatives under him.

Going door-to-door is not sustainable long term and now that Sam became a manager, he needs to have a greater return on his time. Sam reached out to Kreative Dreamflow for a complete branding of his personal identity, a new website, and guidance on advertising himself in a new space.

Skills Used

OUR OBJECTIVES

DESIGN AND DEVELOP A NEW WEBSITE

CREATE A PERSONAL BRAND IDENTITY SYSTEM

CREATE GRAPHICS AND REDESIGN EXISTING MATERIAL

WRITE COPY FOR THE WEBSITE AND GRAPHICS

Achievements

Research

Conducted competitive research to scout out what worked in Solar and what didn’t.

Email marketing

Implemented Mailchimp email marketing and setup email capture for specific campaigns.

LOGO DESIGN

Designed a new logo that matched the Solar by Sam brand voice and goals.

CMS INTEGRATION

Integrated a blog in the content management system for the website.

WEBSITE DESIGN

Created an original website design and launched it on a scalable hosting platform built with WordPress.

BRAND IDENTITY

Created a personal brand identity system complete with stationary, business cards, fonts, colors, and a logo system.

MARKETING

Assisted Solar by Sam with marketing planning and advertising concepts.

GRAPHIC DESIGN

Designed numerous infographics and charts to help educate customers and train salesmen.

EBOOK PRODUCTION

Wrote an e-book for Solar by Sam to promote to customers in exchange for contact information.

COPYWRITING

Wrote high-quality copy for the website, ebook, and graphics.

Key Results

SALES ORIENTATED WEBSITE

Our help with design not only revamped their image, but helped with actual sales. They got more incoming phone calls and solar inquiries after improving their brand image and website.

CONTINUED PARTNERSHIP

Our hard work with Solar by Sam proved that we could be a trusted partner for their design and development needs.

MASSIVE COST SAVINGS

Using our optimized process at Kreative Dreamflow, we helped save Solar by Sam thousands of dollars of needless development and prototyping work.

Thanks for working on this! I like what I see and I’m excited what this will help me accomplish! Nice work on that!

Samuel Stratford

Solar by Sam

👇 GET STARTED

Lets makes something special happen, together.

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